Lighthouse

IDENTITY

LighthouseHQ is the fastest immigration solution for the world’s brightest technologists, helping them secure a U.S. work visa with clarity and speed. It offers a streamlined platform and dedicated guidance to navigate the complexities of U.S. immigration, enabling talent to begin their journey with confidence. Our work began with the artifact of The Illuminated Signal, a concept capturing LighthouseHQ’s role as both guide and catalyst. More than a visual identity, it is a channel for clarity that transmits insight, resources, and momentum between LighthouseHQ and the innovators it supports. We mapped LighthouseHQ’s symbolic terrain, studying the themes, symbols, and metaphors tied to navigation, precision, and forward motion. From these insights, we created a flexible logo suite, a palette and typographic system balancing authority with warmth, and visual elements that connect the digital experience to the reassurance of finding a clear path. The design language draws from the materiality of maritime navigation, using light beams, lenses, and structural frameworks translated into modern forms that signal direction, connection, and resilience.

Service

IDENTITY

Client

Lighthouse

TIMELINE

2024